How To Attract Leads Online While Staying Uniquely You

Robots are creepy. They can be engineered to look, move, speak and even interact like humans. But no matter how lifelike they seem, they’re still awkward and stiff. We like to chat, laugh and socialize with other humans, it’s just …

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Search Engine Optimization (SEO) for WordPress

Search Engine Optimization (SEO) and User Experience don’t always want the same thing. When it comes to a decision on SEO vs. User Experience – always side with a positive User Experience. The traffic doesn’t mean anything if the user is taken …

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What’s That Smell? It’s Your Opt-In Page

Does your opt-in page stink? Have you played around with different formats but nothing seems to draw people in? Then it may be time for a full system analysis. Sounds scary, but really you’re just going to walk through your …

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The 4 P’s – Calls-To-Action Simplified

At the heart of any lead generation campaign lives a strong call-to-action. Calls-to-action tell prospects what to do in order to complete a transaction whether it’s in a display ad, email, social media, or any other marketing medium. Buttons at …

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12 Offline Ways To Get People To Your Website (That Actually Work)

Here’s the deal-offline marketing isn’t exactly dead. BUT that doesn’t mean you should sell your website domain and invest in Yellow Pages instead. It doesn’t mean offline marketing should be your main campaign focus either. It just means your marketing …

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