Create Beautiful Content People Will Love With These 4 Tools
There’s no doubt about it. Creating content like blog posts, videos, infographics, ebooks and more are important marketing tools. Not only are they much more affordable than traditional marketing materials, but content marketing is proven to work! According to a report from Hubspot, marketers who blog are 13x more more likely to have a positive return on their investment.
Content marketing is here to stay. It will evolve and change over time, but consumers will never stop sharing, posting and commenting.
So if you’re looking to market your business without spending a small fortune, you need to start developing a content marketing plan for your business.
I want to let you in on a little secret. You don’t have to be super tech savvy or have a flair for design to create beautiful content that people will love. Here are a couple tools to help get you up and running with content in no time flat.
Canva takes all the confusion out of creating beautiful graphics. Whether you need imagery for your blog, infographics, ebooks or anything in between, you can use this simple drag and drop program without the help of an expensive graphic designer. There are hundreds of templates, all perfectly sized for a crisp final product. There is a small fee for premium design elements (the fancy stuff). But it will only set you back a few dollars.
Infographics are excellent pieces of content marketing. They are visual, fun to look at and they have a long shelf life. They can be complicated to build, or you can take the easy DIY route and use Piktochart. With Piktochart all you do is pick a template, paste your information in, drop in graphics from their huge library and you’re done. Piktochart offers free templates and icons, but if you want even more you can upgrade to a pro account, which is about $30 per month.
3 Directr For Business
If you have a smartphone, you can create videos for your business. If you’ve ever played around in iMovie or Microsoft’s Movie Maker, you know that there are a billion different settings you can use to create and export videos that you probably don’t have the time to deal with.
This is exactly the principle Directr was built on. This neat smartphone app give you templates for customer testimonials, reviews, crowdfunding videos and so much more. What really sets Directr apart is that the templates are actually storyboards. So they give you an idea of where people should stand, how long certain video chunks should be and tips on what should be said in the video. This nifty little app can help anyone, regardless of their experience, take their video skills to the next level.
Looking to give out a digital magazine to your followers? Then you have to check out Issuu, the mashup of a newsstand, archive and library that anyone can use to become an online publisher. All you have to do is upload your PDF, WordDoc, Powerpoint or RTF file to Issuu and it gets converted into a beautiful digital publication that’s easy to browse. Not sure if it’s right for you? Take a test drive with a basic (and free) monthly membership.