Make More Without Spending A Fortune On Marketing (No, Seriously)

Enticing new customers to buy can be kind of tricky.

You can put in time, effort and money towards selling to them without ever seeing any results.

Sounds like a great plan, right?

New customers are necessary for business growth. But there are other ways to bring in revenue without bending over backwards to court new customers. The key to this highly overlooked cash crop? Upsells from repeat customers.

Want to bring in more revenue without wasting a ton of resources? Follow these 4 tips to build a foolproof upsell plan for your business.

1Timing Is Everything

Not every prospect is ready to buy when you’re ready to sell to them. So when they do buy, give them an opportunity to get all of their buying in at once. It may be a while until they’re ready to buy again. Whether you’re selling online or in a store, offer customers other products while they’re checking out that may help them to better enjoy their initial purchase.

2It’s About Them

Upsells aren’t about shaking every last dime out of customers. Upsells help give customers a better experience with your product or service with complimentary offers. The goal is to help customers, so remember to show it in marketing. This will make messages look less like sales pitches and more like you’re trying to help a valuable customer.

3Segment Lists

Staying in contact with customers is critical to upsells. Instead of letting customers purchase then disappear, create a sales funnel that triggers email list segmentation at the time of purchase. Segment lists based upon types of products sold or amount of time since purchase. This will allow you to send upsell messages when products are ready for maintenance, or a new version is available.

4Give Strategic Choices

There’s a marketing saying that I find myself always coming back to—”A confused mind always says no.”

Giving customers 95 choices at once isn’t going to increase the chances that they’ll buy. It will only make them stick with the purchase they have already made, and call it a day. Instead, give them a few options that they are likely to buy based on the purchases they’ve already made. You can take it one step further like retail giant,, and explain why this particular upsell was selected for them.

Long Story Short

Upsells, like every other aspect of business, is all about systems. You can’t put it in the back of your mind and hope to tell customers of additional products when the time is right.

You have to have a system in place to automate the process. This puts less work on your shoulders, while producing more sales and happier customers. To learn more about how you can grow your business without over spending on marketing download our free ebook “The Small Business Lifeline: Sales and Marketing Automation”.

5 Ways To Make Your Opt-In Page Less Cringe Worthy

Creating content is important when growing your business online. But if you’re not converting prospects into leads, your marketing is going to fall flat.If you’ve been producing great content, but haven’t been seeing great results, you may need to look to your opt-in page for answers.

An opt-in page is a place, usually a website page, where you ask prospects to take the relationship to the next level. Offer them a really valuable piece of content in exchange for their email address & name. Once you have their information, you can send marketing materials directly to them.

But all this marketing magic starts with an effective opt-in page. If your opt-in page is stuck in a perpetual state of meh, follow these 5 tips to make it marvelous.

1Create A Working System

Have you ever gone to a website to buy something just to be shot down by a busted shopping cart? If so, you likely didn’t spend 45 minutes trying to troubleshoot the page. Most customers would try once, then go to the next best choice in Google, and buy something there.

The great thing about online order fulfillment is that it can work 24 hours a day. But for it to do so, you need to make sure it’s working through testing and maintenance.

2Make Prospects Actually Care

People are very protective of their name and email address. So it’s not always easy to convince them to give it up for your content. Center your opt-in around an intriguing promise. Whether it’s a video, text or even an image, create one message that prospects can get behind. And the more emotional the message, the more likely you’ll get prospects to opt-in.

3Less Is More

Even though a powerful message is important, don’t get too carried away.

Describing a content offer in 5 long paragraphs is going to lose prospects. Instead, figure out how you can explain your offer in the quickest, most straight-forward way possible. Focus your energy on jazzing up the headline, bullet points and maybe a short paragraph with concise solution focused language.

4Give Social Proof

Nobody wants to be a guinea pig online. There’s always the fear of getting ripped off or downloading a virus. But you can take away (or at least reduce) that fear by providing prospects with social proof.


Social proof refers to showing that others have done it and have had a positive experience, which will help ease the prospect’s mind. A few of the most common forms of social proof are reviews, comments and Facebook likes. By collecting this information you can not only provide social proof, but also see what customers are saying about your brand.

5Make The Submit Button Exciting

All copy and content on an opt-in page should be utterly exciting. But many times the submit button gets overlooked and is stuck saying something like “go”.

That’s about as exciting as wet carpet samples.

Get prospects excited about getting your content or information. Substitute “go” with:

Long Story Short

Creating a successful opt-in page can be a tiny bit tricky. Expect to go through a little trial and error with copy, content and graphics. But once you find that perfect equation, an opt-in page takes care of itself. Just remember to keep your messaging clear, concise and exciting.

Want to learn how to create a better content marketing system? Check out our free ebook The Small Business Lifeline: Sales and Marketing Automation, to learn how you can market your business while brushing your teeth.

5 Ways to Write Better—Anythings

Ugh. 3 hours of writing your soul into a blog post only to get a few clicks and a lousy spam comment.

Although it may seem like an uphill battle, don’t give up on marketing your business with blogs, videos and other forms of online content. Just because you’re not getting a ton of responses doesn’t mean you’re doing it wrong. Your content may just be stuck in a rut and need a little boost.

Here are 5 few things to keep in mind the next time you sit down to create a blog post or any type of content or marketing for your business.

1 Don’t Be Boring

Online surfers have millions of ways to entertain themselves. Not only are you competing with other business owners, you’re competing with funny time wasters.

So ask yourself—how can I make my content more interesting than a kitten climbing up a slide?

Don’t say it’s impossible. Whether you’re writing about accounting principles or xylophone repair, you can find fun and interesting ways to present your information. You just have to get creative.

2 Know Your Stuff

Content marketing is amazing because you can educate prospective customers while showcasing your industry expertise. So if you’re going to use content to market your business, you really need to know what you’re talking about. Take the time to read every book, attend every conference and listen to every podcast you possibly can relating to your industry. The more you know, the more you can help customers and grow your business.

3 Know Your People

Your People

There are a lot of people out there who may buy your product or service. There are even more people out there who may buy a product or service similar to what you sell. That doesn’t mean those people are your people.

Your people see the world the way you do. They understand the value of the product or service you offer. They aren’t the people who give you a glazed, zombified stare when you tell a joke. If you’re trying to appeal to people you’d never want to make eye contact with in the real world, you’re talking to the wrong people.

Figure out who your ideal customer is through market research and write content that answers their questions and solves their problems. By trying to please everyone you’re only going to spread yourself too thing and never really make an impression with anyone.

4 Don’t Go Overboard

By all means, put thought into creating the best possible content. But with that being said, there’s a clear line between witty and straight up pompous. First off, getting too obscure with references may confuse readers. And if people don’t know what you’re talking about, they’ll be driven from your website-maybe for good.

Second, you don’t want content to sound arrogant or judgmental. Readers are your best buddies. You want to give them great advice or information while making them feel more comfortable with you.

Don’t necessarily over analyze every tiny little thing you say. Just be mindful of how prospective customers will interpret how you speak to them.

5 Treat Yourself To Coffee

Cup of Coffee

I can tell you from first-hand experience that staring at a project for too long will make you go crazy. But luckily there’s a simple solution—just take a break.

Sometimes the best answer to writer’s block is to go for a walk or leave it until tomorrow. This isn’t to say all great content creators are procrastinators. But usually when you stop stressing out, good ideas come to mind.

Long Story Short

There’s nobody out there who can be you like you can. Use it to your advantage! If you try to hide behind what everyone else is doing, you’re just going to blend in with the rest of the crowd. Just know your craft, know your customers, be creative and amazing content will develop.