5 Keys to a Successful Lead Magnet
Contrary to what you may think, not all lead magnets are created equal. This can be particularly challenging for entrepreneurs that work in passion-based industries. The reason being, most passion-based entrepreneurs are SOOOO knowledgeable and passionate about getting their clients …
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View All Posts »The first page users will see in your opt-in process is called your landing page. A landing page is just a special type of web page that we use to focus the user’s attention on our offer. A great landing …
Learn more »Let me ask you a question… Have you ever signed up or bought something online and then un-expectantly, you get HAMMERED with emails? I bought a light for my wife’s meditation room from Pottery Barn and without knowing it, I …
Learn more »Question: What is a campaign? Answer: A series of communications and actions with a specific purpose and a desired outcome. The reason it’s important to think in terms of campaigns is because the relationship you have with your prospects is …
Learn more »There is ONE BIG THING that you must always make clear when identifying your perfect lead magnet…it is your PROMISE! What’s the One Big Thing that your lead magnet is going to do, teach or solve for your end user? …
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