5 Keys to a Successful Lead Magnet
Contrary to what you may think, not all lead magnets are created equal. This can be particularly challenging for entrepreneurs that work in passion-based industries. The reason being, most passion-based entrepreneurs are SOOOO knowledgeable and passionate about getting their clients …
Read more »The Perfect Landing Page Guaranteed to Make Users Opt-in
The first page users will see in your opt-in process is called your landing page. A landing page is just a special type of web page that we use to focus the user’s attention on our offer. A great landing …
Read more »Be Cool Marketing 101: Introduce Yourself
Let me ask you a question… Have you ever signed up or bought something online and then un-expectantly, you get HAMMERED with emails? I bought a light for my wife’s meditation room from Pottery Barn and without knowing it, I …
Read more »Fill Your Cup with Value Using These 6 Marketing Campaign Types
Question: What is a campaign? Answer: A series of communications and actions with a specific purpose and a desired outcome. The reason it’s important to think in terms of campaigns is because the relationship you have with your prospects is …
Read more »The Simple Steps to Indentifying Your Perfect Lead Magnet
There is ONE BIG THING that you must always make clear when identifying your perfect lead magnet…it is your PROMISE! What’s the One Big Thing that your lead magnet is going to do, teach or solve for your end user? …
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