Logo Design

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Define Your Business Image with a Custom Logo Design

Your logo is often the first visual representation of your company that potential customers see. What story does it tell about your business? 

Maybe your company has used the same logo for decades, and it no longer represents your brand image. Perhaps you’re looking for a way to boost sales and want to revamp your digital marketing strategy. Or maybe you’ve never had a logo.

When you work with our expert designers at Black Dog Marketing, you’ll benefit from personalized logo design services tailored to your business’s goals. As a full-service digital marketing agency with 25+ years of experience in the industry, logos are what we do — we know how to design an effective, sales-driven, professional logo.

We’ll design the perfect logo that reflects your brand identity and engages customers, then make sure it fits seamlessly with your larger marketing plan. 

Need a new logo? Contact Black Dog Marketing today.

Your Business Logo Matters

Have you ever stopped to consider what your logo design is doing for your business?

Is your logo furthering an accurate, marketable brand image? Is it memorable — will potential customers see it and recall your products or services? Does it catch peoples’ attention and invite them to learn more about your company?

If you answered no to any of those questions, you’re missing out on significant benefits for your business’s profitability and overall success. A well-designed logo can:

  • Portray your brand identity at a glance
  • Grab people’s attention
  • Create a positive first impression of your business
  • Distinguish your business from competitors
  • Encourage brand loyalty as customers come to recognize your company

On the other hand, a poorly designed logo can actually hurt your brand image. Potential customers may associate your low-quality logo with sub-par services and business offerings.

Don’t let a logo you whipped up years ago hold your business back! Logos have enormous potential to further your branding — and with Black Dog Marketing, achieving a wow-worthy logo for your business is a piece of cake. 

Revamp Your Logo Design with Black Dog Marketing

Are you ready to create a logo design that perfectly encapsulates your brand story?

Why Choose Black Dog Marketing for Logo Design?

As a business owner, you have several options for logo creation in this digital age. Numerous companies exist that are solely dedicated to cranking out logo designs for the masses. So why choose Black Dog Marketing instead? 

Personalized Logo Design

We take the time to get to know you and your business before creating a custom logo that represents your company to a T. We strongly value long-term relationships with clients, and all of our digital marketing services are in-house — not outsourced. That means a highly personalized experience throughout your logo design, and you never feel like you’re just another number on our list.

Expert Graphic Designers

Our graphic design team has extensive experience designing logos, illustrations, page layouts, graphs and charts, and other design elements for businesses like yours. We know the techniques that work well and the ones that fail to perform. We pour our in-depth marketing knowledge and artistic talent into creating a beautiful logo for your company.

Cohesive Branding

When you work with a standalone logo maker, you risk designing your logo in a vacuum — meaning it might not match your website design or the other graphic design elements in your marketing strategy. As a full-scale digital marketing agency, we incorporate your logo into the bigger picture of your branding. As part of our suite of graphic design services, we make sure all your designs fit a cohesive color scheme and tone.

Our Logo Design Process

We’ve been designing professional logos for businesses for years, and our extensive experience has allowed us to nail down the logo design strategy into a step-by-step process.

1. Develop a Creative Brief

Designing a logo that reflects your brand begins with getting to know your company well. First, you fill out a questionnaire with details about your company’s goals and values, your products or services, and your unique selling points (USPs). We also send you a few of our past logo designs and ask if any specific styles or color schemes catch your attention.

2. Brainstorm + Research

Gauging what your competitors are doing well helps us ensure that your logo fits within your market and matches customers’ expectations for your type of business. With this information in mind, we can create a personalized design that highlights your company’s unique selling points.

3. Sketch Ideas

Next, our designers will head to the drawing board. We’ll spend time sketching design ideas on pen and paper and playing around with different themes, layouts, and elements. This stage is where our designers’ artistic talent truly shines as they pour creativity and innovation into their designs.

4. Digitize Your Options

With dozens of sketches on the table, our designers will select three options to perfect and digitize. Transferring the designs from pen and paper to digital media will allow us to visualize them on your company’s website and marketing materials.

5. Invite Feedback

We polish our three digitized designs before sending them to you to review. Your feedback is invaluable as we strive to create a design that perfectly reflects your business and your vision. 

We invite you to select one of the three logo designs for us to fine-tune. Many clients ask us to combine elements they enjoyed from two logos into one cohesive design, which we’re always happy to do!

6. Fine-Tune Your Choice

We make any requested changes to your chosen design and add the finishing touches. We also superimpose your design on images of your:

  • Business’s sign
  • Company vehicles
  • Business cards
  • Other marketing materials

You’ll be able to clearly visualize your logo design in the real world.

7. Present the Final Product

Finally, we send your design in several digital formats to ensure that it looks great across all of your marketing materials.

Revamp Your Logo Design with Black Dog Marketing

Are you ready to create a logo design that perfectly encapsulates your brand story?