Marketing Automation

Streamline and automate your marketing strategies with the help of Black Dog Marketing. 

Marketing Automation Solutions To Grow Your Business

Forming a relationship with your customer base is an important part of encouraging retention. Your existing customers need to be continually reminded of your services or products and why they should purchase them. And your potential customers need that same level of engagement to move through the marketing funnel and eventually make a purchase. 

Keeping up with customer communications can be time-consuming. That’s why many businesses have begun implementing marketing automation solutions to streamline their inbound marketing efforts. 

Marketing automation can’t replace every step in your marketing strategy, but it can achieve many tasks you may have previously done manually. You’ll have more time, energy, and capital to dedicate your business. 

Our team at Black Dog Marketing can help you implement strategic marketing automation solutions — get in touch today. 

Your ability to scale your business depends on the number of conversations you can have with qualified prospects.  Click below to schedule a FREE 30-minute strategy session to see how we can use automation to streamline your workflow and marketing strategies. 

What Is Marketing Automation?

Marketing automation is the process of streamlining, simplifying, or automating your sales and marketing process, typically through a marketing automation platform or service. Numerous marketing automation platforms are available today, and most of them include a comprehensive suite of features that can allow you to automate as much of your marketing strategy as possible. 

While marketing automation may sound like a completely hands-off concept, in reality, it requires some work on your part (or on the part of your marketing team). The purpose of marketing automation is to streamline some of the processes involved in engaging your customer base. You’ll still need to put in the work to make sure your software operates as it should. 

Because marketing automation is not a completely “set it and forget it” solution, many businesses enlist the help of outside professionals to set up and monitor these programs. At Black Dog Marketing, we’d be happy to help you choose the right marketing automation software for your business, set it up, and provide ongoing support.

Common Features in Marketing Automation Solutions

Marketing automation platforms include a wide range of features that can save you time within your marketing strategy. Common features you’ll see in these platforms include the following:

  • Email automation: Helping you write and send emails to specific subcategories within your customer base at designated times
  • Review management: Alerting you to new reviews about your company on your Google Business Profile or social media pages
  • Automatic reminders: Sending text messages to customers reminding them of upcoming appointments or encouraging them to schedule routine services
  • Customer relationship management: Keeping track of the contact information and important details for each person in your customer base
  • Reporting and analytics: Providing in-depth data about your website traffic, social media followers and interactions, email open rates and click-through rates, and other reports to help you refine your marketing strategies
  • Social media marketing: Planning and automating your social media posts

How Can Marketing Automation Benefit Your Company?

Putting in the necessary time and effort to roll out marketing automation solutions can provide an excellent return on investment for your company. You can enjoy all of these benefits of marketing automation: 

Save Time and Money

The most straightforward benefit of marketing automation is saving you time and money that you would otherwise pour into manual marketing efforts. How much time each day does your staff currently spend:
  • Reminding customers of upcoming appointments?
  • Writing emails to use in your campaigns?
  • Developing a schedule of social media posts?
All of these tasks are necessary for an effective marketing plan, but they also take up a lot of the time you could be spending on more critical business tasks.  With marketing automation, you can reduce or even eliminate many of the rote tasks involved in engaging with customers. And while marketing automation can’t completely replace a digital marketing team, it can reduce the need for certain marketing services, saving you money. 

Foster Relationships With Your Customer Base

Marketing is all about building relationships, either with your existing customers or with people who are positioned well to become customers. Building relationships in any capacity takes time, but with marketing automation, you can continue putting in that necessary time without needing to manually keep up with customers.  Marketing automation solutions enable you to communicate with your entire customer base with the click of a button. You can send text messages and emails to specific types of customers or leads and tailor their content to that group’s position in the marketing funnel. Automating your customer communications allows your staff to take a step back while your potential and current customers are continually reminded about your business. 

Ensure Consistency in Your Marketing Campaigns

Consistency is key to an effective marketing campaign, but in the busyness of running your company, you may not remember to roll out email campaigns, post to social media, or follow up with customers as often as you should.

Marketing automation software allows you to schedule posts and communications months in advance. You can spend a few hours setting up your schedule each month, then never have to think about those communications again, all while maintaining a consistent timeline of communications. 

Shape and Refine Your Marketing Efforts

Marketing automation platforms give you access to valuable data that you (and your marketing team) can use to refine your higher-level marketing efforts. While automation solutions can’t take the place of more involved strategies like lead generation and search engine optimization, they can help your marketing team understand your customer base better, reducing the time involved in these strategies.

Is Marketing Automation Right For You?

Your business must prioritize marketing solutions to drive sales and stay competitive with your industry. But the exact methods you should use to market your company depend on a wide range of factors. 

As marketing experts with 25+ years of experience in the industry, we can help you understand what marketing tools and strategies will work best for your business. We’ll discuss marketing automation solutions during your strategy session and break down how you can incorporate them into a powerful campaign that addresses your business’s unique needs and goals.