Lead Generation

Bring qualified leads to your business. Contact Black Dog Marketing for effective lead-generation strategies.

Build Your Customer Base with Lead Generation Services

Before your customers became customers, they were leads — or people who were interested in your product or services but hadn’t yet made a purchase. Generating leads is a crucial step in growing your business. Not every lead becomes a paying customer, so the more leads you have, the more customers you will eventually have. 

But how do you create interest around your brand? At Black Dog Marketing, we have over 25 years of experience helping businesses market their products in an increasingly digital landscape. We’ve developed powerful lead-generation strategies that help businesses amplify their sales — and we want to use them to further your business as well. 

Fill out our online form below to schedule a strategy session and learn more about how lead generation can benefit your business.

Benefit From a Custom Lead Generation Campaign

When you choose Black Dog Marketing, we’ll take the time to get to know your business, then develop a custom lead generation campaign that includes the most effective strategies for your specific objectives.

What Are Leads?

Leads are people who have shown interest in your company’s products or services by completing some sort of interaction with your business. For instance, maybe they:

  • Filled out a contact form on your website
  • Followed you on social media
  • Signed up for your email newsletter to get a coupon code
  • Commented on a social media post
  • Entered a giveaway to win one of your products

Leads are in an excellent position to become paying customers. They know about your products or services and have demonstrated at least an inkling of wanting to purchase them. And since they took one of the actions above, they’ll likely receive continuous communication from your business reminding them of their desire to become a customer. 

Because leads are so valuable to your business, you need reliable lead generation strategies in place to continually develop them. Without lead gen tactics, you won’t create much buzz around your business, and you’ll have trouble growing your customer base. 

Thankfully, our marketing agency has all of the tools and tricks you need to begin acquiring new leads at a lightning-fast pace. 

Powerful Lead Generation Strategies from Black Dog Marketing

The most effective lead generation strategies use a wide range of marketing tactics to generate interest in your business and convince potential customers to complete some sort of action, securing their spot in your marketing funnel. When you work with Black Dog Marketing for lead generation, we’ll implement the following strategies, tackling the process from every angle: 

Creating Compelling Calls to Action

Calls to action are marketing tools that encourage users to engage with your business. They’re specific, direct commands, such as:
  • Call us today
  • Schedule an appointment
  • Request a quote
They’re typically paired with easy-to-use buttons or links that make completing the action simple.  We’ll create calls to action throughout your website and within your email marketing content that convince users to move through the marketing funnel. Whether users fill out a form with their contact information or request a quote for your services, you’ll gain valuable information from the interaction that you can use to seal the deal down the line.  At the very least, people who take advantage of calls to action become qualified leads who are in a great position to convert to customers. 

Building Landing Pages

Landing pages are pages on your website with the sole purpose of furthering your marketing campaign. When visitors click on ads or calls to action, they “land” on these website pages, where they see straightforward, engaging information about the offer they’re looking to take advantage of or about your company in general. The goal of a landing page is to collect a user’s contact information. To effectively convince users to provide this information, you may need several different types of landing pages, each tailored to a specific type of customer or deal.  We’ll conduct a thorough analysis of your target audience and create landing pages that fit each type of customer’s unique needs and goals. 

Optimizing Your Website

If certain users are already interested in your type of services, they need an easy way to connect your business with those services. Otherwise, they may hire a competitor instead.  Search engine optimization increases your website’s visibility within search engines like Google and Bing. When your website ranks higher in search results, more people will find it when searching for your types of services, increasing web traffic and generating more leads.  We’ll implement strategic SEO solutions to help your rankings soar. We’ll also monitor your rankings over time and make changes as necessary to maintain your position in the SERPs. 

Using an Incentive-Based Referral System

Customer referrals are one step away from being qualified leads. When a current customer recommends your business to a friend or family member, that potential customer will already have a level of interest in your company. They won’t need much convincing to provide their contact information and become a lead.  Our marketing company can help you set up an incentive-based referral system that encourages your existing customers to recommend your business to others. This program can kill two birds with one stone — bring in more leads and instill a sense of loyalty amongst your current customer base. 

Running Targeted Ads

While many of our lead generation strategies are organic, implementing a paid ad strategy can also go a long way toward acquiring leads. We can develop targeted ads that appear in the search results or social media feeds of people who had previously searched for your type of product or service. These ads will present your company as a solution to the user’s problem, setting them up to become qualified leads.

Benefit From a Custom Lead Generation Campaign

As a US-based, in-house marketing agency, we’re committed to providing personalized services to every client. When you choose Black Dog Marketing, we’ll take the time to get to know your business, then develop a custom lead generation campaign that includes the most effective strategies for your specific company. 

Start generating more leads today. Click below to schedule a free 30-minute marketing strategy session with Black Dog Marketing.