Search Engine Optimization (SEO)

We’ll create a plan to help your web pages rise to the top of search engine results and reach more customers.

Increase Your Website Traffic with Professional SEO Strategies

If you want to stay competitive in a local and national market, increase your profitability, and grow your business, you’ll need to implement search engine optimization (SEO) strategies. 

Search engine optimization is the process of tailoring your digital presence to appeal to search engine algorithms with the goal of increasing your rankings in search results. In other words, it’s knowing what makes the search engines rank your website on the first page of results to reach the most customers — and knowing how to implement those changes. 

SEO can be a complicated process, and you probably don’t have time to figure it out yourself. That’s why we’re here. 

How Does SEO Work?

When people search for your type of business in your area, you want your website to show up in the first few search results. But having a relevant business and a decent website isn’t enough to rank highly. There are hundreds or even thousands of other businesses competing for those top spots — and the ones that do achieve the highest rankings use professional SEO strategies to get there.

Search engines like Google use complex algorithms to determine what pages to show in what order for a specific search query. These algorithms include factors like:

  • The user’s location
  • The user’s settings
  • The words in the search query
  • The relevance of website pages
  • The authority of pages

With a professional search engine optimization strategy, you can target all of these high-level factors and more specific ranking criteria, such as:

  • Domain name
  • Keyword placement on web pages
  • High-quality content
  • Site loading speeds
  • Backlinks

It’s understandable if you’ve tried to increase search engine rankings on your own and failed. You’re competing with businesses that are using professionally crafted search engine optimization strategies. 

Instead, let us put our SEO expertise to work to help your business stay competitive and rise to the top of search results. 

Partner with the SEO Experts

At Black Dog Marketing, we take a partner approach to SEO for businesses. We’ll help you set up the strategies to begin increasing your rankings, then show you where to go from there. Want to learn more about our SEO services?

Our SEO Services

At Black Dog Marketing, we make SEO simple. We’ll set you up with an expert search engine optimization plan that targets your specific audience and includes detailed steps for where to go next. 

Our SEO services include an SEO audit, keyword research, and technical SEO to get you started.

SEO Audit

We begin by conducting an in-depth audit of your current search engine rankings and website performance. We may use tools like Google Search Console and Google Analytics to review data about your presence within search engines. We then go through this checklist to evaluate the aspects of your site that contribute to your rankings:

  1. Look for duplicate site versions and web content
  2. Make sure Google has already indexed your pages
  3. Check for issues with mobile-friendliness
  4. Review your website loading speed
  5. Check your site for internal links 
  6. Review your current keyword usage 
  7. Search for backlink opportunities

We create a report carefully breaking down your website and search engine performance, helping you understand what needs to change.

Keyword Research

Keywords are a crucial component of any good SEO strategy. When users complete search queries in Google, the algorithm matches keywords in their query to keywords in web pages (among other ranking factors). The first step in implementing an effective keyword strategy is researching which keywords to use in your blog posts and other website content. 

We conduct thorough keyword research for you using tools like Google Keyword Planner. Then, we identify short-tail and long-tail keywords you should focus on within your web content. 

Technical SEO

Technical SEO involves all of the back-end factors affecting your website’s ranking:

  • Website architecture
  • Domain name
  • Sitemaps
  • HTTPS status codes
  • Website security
  • Page speed
  • Structured data
  • Mobile-friendliness
  • Duplicate content

After conducting our SEO audit, we know the exact back-end factors that need work for your website. We implement changes to make the search engine happier and start increasing your rankings.

Benefits of Professional Search Engine Optimization

Search engine optimization can increase your rankings in search results — but what does that actually mean for your business? How does it benefit you? 

When you invest in a top-notch SEO strategy, you gain the following benefits.

Boost Organic Search Traffic

Organic traffic includes anyone who visits your website on their own accord — not because they clicked on an ad. Organic search traffic is valuable to your business, as many of your current customers were first organic website visitors. 

When you increase your search engine rankings with a professional SEO strategy, more people see your website in their search results, increasing your organic traffic. 

Increase Brand Awareness

SEO also raises awareness about your company. Even if a user doesn’t click on your web page in their search results, they’ll see your company name and recognize that you offer the types of goods or services they’re looking for. 

Stay Competitive

Your direct competitors are already using SEO strategies to outrank you in Google search results. Implementing your own strategies helps you stay at their level, but working with professional SEO experts at Black Dog Marketing helps you outperform them. 

Improve the User Experience

Many factors affecting your rankings also impact user experience. When you prioritize SEO, you reap double benefits — optimizing your web pages for the search engine and for your customers. 

Create a Winning SEO Strategy Today

If you’re serious about growing your business, you need a powerful SEO strategy in place. At Black Dog Marketing, we’re well-versed in the tools and strategies that help businesses rank higher. We’ll work tirelessly to show our loyalty to you and your brand, building a top-tier SEO plan that sets you up for success.