Graphic Design

Engage your customers with high-quality graphic design elements tailored to your brand. Schedule your strategy session to get started!

Streamline Your Brand Image with Professional Graphic Design Services

Are you struggling to build your customer base as a small business? Believe it or not, the graphic design elements within your digital marketing materials can make a huge difference in your customer acquisition and lead generation. 

Graphic design paints a picture of your branding and captures potential customers’ attention before they have a chance to read about your business. When your graphic design doesn’t capture attention, potential customers may assume that your business offerings are also unsatisfactory — or they may never have a second thought about your business. 

At Black Dog Marketing, our in-house graphic design team has extensive experience developing beautiful, engaging, interactive designs that fit can perfectly into your company’s larger marketing plan. Allow us to put our expertise to work to tap into your brand identity and build a graphic design strategy that drives business growth. 

Our Graphic Design Services

We offer comprehensive graphic design services a la carte or as part of a full-scale digital marketing strategy.

Logo Design​

Your company’s logo is the foundation of your brand image and all your other graphic design elements. A personalized, top-tier logo can boost your reputation and help potential customers understand your brand offerings at a glance.
 
Because of the importance of your logo within your brand image, you need a professional graphic design team dedicated to creating a logo that accurately reflects your company. Our graphic designers will meet with you to learn about your unique selling points and discuss any elements, colors, or ideas you’d like us to incorporate into your logo. Then, we’ll create a few mock-ups for you to review and make adjustments to your chosen design until it perfectly captures your vision.

Website Design

Your company’s website design plays a crucial role in your customer experience. As part of our web design process, we’ll develop graphic design elements that integrate seamlessly with your web content, page layout, and links. These elements may include:

  • Hero images
  • Typography
  • Color schemes
  • Illustrations
  • Graphs and charts
  • Call-to-action buttons

Our eyes for artistry and attention to detail allow us to create cohesive web designs with stellar graphic elements.

Consulting

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Personalized Graphic Design Services from Black Dog Marketing

Are you ready to take your graphic design to the next level to grow your business more effectively? At Black Dog Marketing, we have over 25 years of experience in the marketing industry. In that time, we’ve learned what works — and what doesn’t work — for businesses like yours. 

Our expert graphic design team can use our extensive industry knowledge to develop engaging, professional, beautiful graphic design elements that perfectly reflect your brand image.

Benefits of Professional Graphic Design for Your Marketing Plan

An effective marketing strategy consists of many components, such as SEO, content marketing, web development — and graphic design. But why is graphic design so important to your marketing plan? Your business doesn’t offer any artistic benefits to customers, so why do you need high-quality designs on your website? 

The truth is that graphic design plays an integral role in your marketing plan for several key reasons!

Tell Your Brand Story

Your company must tell a unique brand story to separate your brand from the competition, personalize your services, and help customers remember you. Customized graphic design elements help you tell that story well.  Your brand story may consist of details like:
  • Why you started your company
  • The benefits you offer customers
  • Your unique selling points (family-owned, women-owned, minority-owned, etc.)
Accompanying these details with eye-catching graphics, including images, charts, reports, and illustrations, solidifies your brand story in your customers’ minds.  With our graphic design services, you’ll have an easier time engaging your audience. The more people who read your marketing material, the more leads you’ll generate, ultimately expanding your customer base.

Catch Users Attention

Whether you’re sending a marketing email that features graphic design elements or adding images and illustrations to your website, visual features go a long way in capturing your audience’s attention. What would you rather spend time looking at: words on a page or lines of text interspersed with graphical elements that illustrate their points?

With our graphic design services, you’ll have an easier time engaging your audience. The more people who read your marketing material, the more leads you’ll generate, ultimately expanding your customer base.

Give You a Competitive Edge

Potential customers are always looking for reasons to choose one business over another. Well-designed, professional marketing materials can give your business the edge it needs to outperform your competitors. 

Improve Your Credibility

Working with a professional graphic design company can help you maintain a consistently high-quality brand image that portrays credibility to your audience. Potential customers will know that you care about your reputation and their experience.

Our Graphic Design Process

At Black Dog Marketing, we make graphic design simple. We’ll follow this process as we create beautiful designs that capture your brand image: 

1. Create Design Brief

We begin by getting to know your business, including your company goals and values, your target audience, and your goods and services. We also determine the types of graphic design you need (i.e., web design, email content, logo)

2. Industry Research

We take time to learn the types of designs that are working for your industry, then create unique, personalized designs that expand on these ideas. 

3. Designer Mock-Ups

Combining your creative brief with our industry research will give us a great starting point to begin developing your designs.

4. Invite Feedback

We value your input through every step of our design process. Had you pictured the graphic design product differently in your head? Just let us know — we want to ensure that your visual design accurately reflects your company. 

5. Make Final Edits

We go through a few stages of tweaking and adjusting until we’ve perfected your design.

6. Present Designs

Finally, we present the finished product within the context of your marketing strategy.

Personalized Graphic Design Services from Black Dog Marketing

Are you ready to take your graphic design to the next level to grow your business more effectively? At Black Dog Marketing, we have over 25 years of experience in the marketing industry. In that time, we’ve learned what works — and what doesn’t work — for businesses like yours. 

Our expert graphic design team can use our extensive industry knowledge to develop engaging, professional, beautiful graphic design elements that perfectly reflect your brand image.