7 Tips To Get Readers Excited About Your Blog

Are you tired of writing blog posts only to have nobody read or engage with them?

Who knew writing blogs could be so hard?

Sitting down and writing about a new topic every week or month that will grab your reader’s attention is easier said than done. Do you feel like you’re going crazy trying to come up with this week’s blog post? Are you dreading the idea of writing it?

I’m going to let you in on a little cheat. Ever wonder how magazines and other publications always have such interesting things to write about day in and day out? Writers and journalists strive to write about things that will be of the most interest to their audience. And to do that, they ask themselves these 7 questions before publishing anything.

1 Does it impact your audience?

What’s the significance of what you want to share? Is this important or interesting to a large number of people in your community, state, country or the world? The broader the impact, the more people will want to read about it.

2 Is it of local interest?

If you’re running a small pet business and you the majority of your business in-person, then this is a big one. People like to be engaged in their community, and they like businesses that care about things on a local level. So if your business is participating in a local event, charity, etc., be sure to let your blog readers know about it.

3 How long ago did it happen?

Not everything you write about on your blog is breaking news. You’ll probably want to write articles on trends, best practices, pet care, etc., and these things aren’t time sensitive. But if you can work trending topics into your content you can give your blog a little bump in traffic every now and again.

4 Is it important?

Are you having a grand opening event and the local mayor is attending? Are you hosting an event featuring influential business owners? Did you win an award from the governor? Events that involve well-known individuals or organizations can make something interesting to read. Other topics that may fall into this category are important issues, or topics that you think your audience wants to read about.

5 Is there a conflict?

Does your business stand for a cause or purpose? Let your audience know about it! If you’ve done the homework on your best customer, it’s likely they’ll feel the same way as you. Join the conversation by voicing your belief in important causes.

6 Is it weird?

Make note of the three “U’s”: unexpected, unusual and unorthodox. Think about your Facebook feed for a second. What were the last 5 articles that you clicked on? Most people have some variety, but it’s hard to not click on that blog post with 7 cats wearing kitty wigs.

7 Is it humanizing?

This is the story where a man saves a puppy from a storm drain, or someone overcomes adversity to achieve his or her dreams. Are you doing anything that people would find entertaining or enlightening? Is your organization changing people’s lives? Do you have a tearjerker moment to share?

Long Story Short

So before you go to outline your next blog post I want you to think about these 7 questions. Think about how many of these points you can touch on with your next blog post. And if you’re still having a little trouble getting started with your next blog post, try browsing trade publications, association blogs and other pet business resource to get ideas. You’ll be amazed at how they can charge your next great idea.

5 Content Marketing Laws You Should Live By

You know the car guy commercials that come on in the middle of the day between episodes of Jerry Springer? Unofficial Law #0 of content marketing–don’t be like that guy.

Why? Besides the obvious reasons, you don’t have to throw money into general ads and cross your fingers and hope for a response. Instead take the smarter route and move your business towards content marketing.

The term content marketing can mean different things to different people, but broken down to its simplest form it means creating something cool that your leads will love, such as blog posts, podcasts or online videos. The ultimate goal of content marketing is to trade something really, really cool like ebooks, white sheets or other high quality downloads, in exchange for a lead’s email address. Once you have that, you can send them all sorts of things via email all the while gently nudging them towards a buying decision.

Traditional marketing on the other hand, focuses on sending out a quick 1-time sales message. If people don’t buy right away, then that’s a good chunk of money lost. Content marketing works to create a connection, so if a lead doesn’t buy right away it’s not really a loss. You can send them more information as time goes on that may help convince them to buy.

Content marketing can grow your business leaps and bounds–if you know its special sauce, or as we like to call it, the 5 content marketing laws.

1 Know The Truth About Social Media

There are 2 things you need to ‘get’ when marketing with social media.

  • 1. Social media has an ultra short shelf life.
    Be sure to diversify where you’re posting (Facebook, Twitter, etc.) in order to expand the reach of your content. And not only that, you need to keep up with social media in order to get it to work for you. With Facebook in particular, the less you post and the less fans engage with your page, the harder it is to get them to see your content. It’s a vicious cycle.
  • 2. Content is always top dog.
    In the world of online marketing, content is the head honcho, the big cheese. Social media, email, and PPC ads should be used to get viewers to your content or lead generation pieces. Cutting out website content creation and just posting on social media will result in fans not having anywhere to progress to in your marketing funnel. They will only ever be Facebook fans, and fall into the dreaded lead limbo.

2 Get SEO Working With Content, Not Against It

SEO is important to the success of your website. But sounding like a weird robot programmed to only regurgitate popular SEO phrases is going to kill your conversions. Even if you’re ranking first on Google, if your content isn’t relevant or engaging to readers, they’re not going to keep reading.

Find out what your customers want, and learn how they like to digest and share information. Then design your content especially for them. Lastly, garnish your content with SEO to help it get to the right people.

3 Salesmen Need Not Apply

Content marketing is a way to connect and engage with leads and customers. It isn’t a way to sneak in a straight-up sales pitch. Content marketing can be an excellent way to gently guide leads into your sales funnel, but only by focusing on building trust and credibility via education, engagement and expertise.

4 Strategy, Strategy, Strategy

Like any other type of marketing, you need to have an effective strategy in place, be able to track your results and work to improve things over time. But before sitting down to create your 6-month marketing plan, make sure you know exactly who your best customer is and that you understand:

  • What problems your leads are having.
  • What they want to see more of.
  • How they like to consume information.

By having a solid plan for your content, you’ll be able to save some serious time and money in the long run.

5 ABC (Always Be Creative)

There are millions, literally millions, of websites fighting for attention. And by always following the rules and doing what everyone else is doing, your content will disappear into the background. You can grab attention by putting out unique types of content or finding out what your competitors are doing and do it better. Even something as simple as just being yourself and letting your unique personality shine through content can take you a long way online.

Long Story Short

Content marketing isn’t going anywhere any time soon. Business owners are seeing that content marketing allows them to get more leads into their funnel for a fraction of the price of traditional marketing. Not only that, it allows businesses to connect and engage with leads on a much more personal level than ever thought possible.

Now we want to hear from you! Do you have any content marketing laws of your own? We’d love to see what you have to say in the comments below.