Infusionsoft: The Swiss Army Knife Of Marketing Automation

“Oh boy, this is a total mess.”

If you’re a business owner, chances are you’ve said this to yourself at least once this year.

As a business owner you wear a lot of different hats. You’re the marketer, the financial officer, the HR rep, the janitor, the receptionist and so much more. But if we’re being honest, sometimes it can all get really overwhelming.

But you’re not alone, we’ve all been there.

Which is why I want to tell you about Chris Brisson and his small business success story.

Chris Brisson was frustrated.

He needed a product that would automate phone calls and text messages to clients and prospects. No such product existed. So instead of waiting around for it, Chris decided to build it himself and Call Loop was born.


Call Loop is a web-based platform that allows users to easily send voice and text messages to contacts. Because Call Loop integrates with many major email and shopping cart platforms, users can easily grow their mobile subscriber list and automate communication with their clients.

The Challenge

His old system was a slow, outdated mess to work with. It took days to teach every new employee the process, and Chris was constantly losing customer information as well as leads. He needed to streamline, not just for his employees, but for himself and ultimately his customers.

Chris also knew there were opportunities to improve the customer experience. He wanted to share his product knowledge and express appreciation to his customers with an experience that wowed them, much like larger companies were doing for their client base. He also realized that with a new platform like Call Loop, it was vital to find a way to illustrate value to prospective customers. And he knew Infusionsoft could help.

The Solution

Replacing a bunch of broken up systems that didn’t speak to each other with one seamless all-in-one system like Infusionsoft, can sometimes come with a steep price tag. But comparing the price tag to the amount that’s saved in the long run, and it’s really a no-brainer.

Consolidation and automation allows Call Loop to run as smoothly as the giants, but with a tight budget and small staff. In-app purchases, “Refer-a-friend” programs, upsells and lower abandoned shopping cart rates all increase the bottom line.

With these automated systems, Call Loop has a projected business growth of 1000% by the end of the year. What’s more, this growth is stable, secure and scalable instead of the loose cannon of instability that existed prior to marketing automation. Tedious tasks can now be outsourced and time wasting tasks are eliminated. It takes 75% less time to train new hires on customer management than it once did, saving both time and money.

Final Thoughts

We all have a different vision for our dream business. But I think it’s safe to safe being slumped over a desk with bags under your eyes and 5 hours of sleep under your belt isn’t it. It’s easy to get sucked into the little day-to-day tasks that take up so much time in your business instead of focusing on the big picture.

But you can make your way out of that endless hamster wheel! Chris Brisson is one of many examples of small business owners who made his dream a reality. You deserve to be successful in your business, with your passion. All you have to do to get started is know where you want to take your business, what your customers want and look for ways to automate your marketing process at every chance you get.