No doubt about it … landing pages will undoubtedly give you the best results when encouraging prospective customers to opt-in your lead magnet, but there are a couple of other methods that should not be overlooked.
1. Sidebar Opt-in
- Great options inside of a blog-based website
- Form or Graphic
- Key is to make them stand out
- fiverr.com or canva.com
2. In Content Opt-in
- Many options for placement – top of content, in content, bottom of content
- Form in page
- Graphics that link out to landing page or popup
- Great success with these because when they’re done right – you’re making an offer that makes sense. It’s like saying … Hey I hope you enjoyed this article about X, would you like to learn even more – check this out.
- Great marketing is the right offer to the right people at the right time…this definitely takes advantage of the right time
3. Popup Windows
I know a lot of you aren’t fans of the popup window, but I would ask you to keep an open mind here because it’s not really about what you like…it’s about the customer and people still use these because they work.
The cool thing is, popups have been around forever but they’ve gotten more sophisticated over time. Now we can only show them once every 10 times you visit the site, or after 30 seconds on the same page, or only when you’re leaving the site.
I use what are called “exit intent” popups. My popup window only shows up under certain circumstances and only when you’re leaving the page. So when somebody moves their cursor up to the top of their browser like they’re going to either close the browser window or go to type in a new web address, then the popup shows up and is like … Hey!!! Before you go, don’t forget your free gift!
Again, I am very non-aggressive with these and I’ve seen conversion rates from 7.5% all the way up to 13%. That’s 13% of the people that are leaving my site stop and give me their email address.
Here are some links to some Opt-in Software Programs:
There you go. Now you know some alternative opt-in methods that I recommend you play with – test them out and see which ones work for you.
If you’re generating the right type of traffic you don’t want to let these people slip through your fingers so easily. You’ve already done the hard part of getting them on your website…now you just have to offer them your free cool stuff. Who doesn’t like that?
Now It’s Your Turn
Use the comments section below and tell me what opt-in methods have you tried?
When prospective customers visit your website, you obviously want to obtain their information so you can build a relationship with them and provide them additional information about your products or services in the future. This process is where they OPT-IN, and it actually needs three elements.
The 3 Elements of the Complete Opt-in Process are:
- Landing Page This is the 1st page users will see in the process. It will have a graphic of your lead magnet, a compelling headline, some benefit based bullets and of course – a place for people to enter their name and email address.
- Thank You Page This is the page that users are taken to as soon as they successfully enter their name and email address. This is a tragically underutilized page by most.
- Email Autoresponder This is tool that has the ability to automatically send out email.
We just asked for some contact information so we need a place to store it. YES, you need an email autoresponder and here’s why. If you don’t have an email autoresponder, you will physically have to email your lead magnet and all the follow up to each person that requests your lead magnet. That would be a ridiculous waste of your time – it is extremely important that you sign up for an email autoresponder if you don’t already have one.
There are tons of options out there but the most popular ones are:
So here is what the entire process looks like when it’s all laid out, but let’s step through what happens in each phase of the process.
Step 1 -Your steady stream of perfect prospects hit your landing page and have two options – either they go away or they fill out the form.
- If they go away … they got away and we’ll get them another day.
- If they stay and fill out the form, 2 things can happen:
- If the person submits an error like a bad email address, or forgetting their name an error will appear on that page and ask them to fix it.
- If the data that was submitted is good – the web user will be automatically redirected to Step 2 – The Thank You Page.
This redirection from Landing page to thank you page happens almost instantaneously. I’m sure you all have seen this hundreds of times. At the same time that redirect is happening, the data from your landing page (name, email, etc) is ALSO being sent to your email autoresponder (Step 3).
Once somebody fills in your landing page form, they are redirected to the thank you page (usually to consume some more content) while at the same time their data is being sent to the email autoresponder.
Once the contact information is stored in your email autoresponder, you can then follow up with you prospects and hopefully turn them into customers eventually.
Now It’s Your Turn
Use the comments section below and tell me if you are using an autoresponder, or wasting your valuable time physically doing it yourself?